New Sports Nutrition Line – Herbalife 24

Herbalife has launched its new product line, Herbalife24, a comprehensive performance nutrition program designed to meet the nutritional needs of the 24-hour athlete, in the US.

Sports Nutrition Diet

Herbalife24, which allows athletes to customize their nutrition program based on their specific sport, day-to-day needs, and training demands, features seven products: Formula 1 Sport, Hydrate, Prolong, Rebuild Endurance, Rebuild Strength, Prepare and Restore.

Formula 1 Sport is a dairy-based protein shake with glutamine, and 20 vitamins and minerals while Hydrate, with less than 15 calories, has bioavailable electrolytes and 1gm of sugar.

Rebuild Endurance and Rebuild Strength, two post-workout recovery shakes, have higher ratio of carbohydrates to protein and protein to carbohydrates respectively while Prolong is a during-workout supplement to sustain performance with a dual-source carbohydrate blend and electrolytes.

The company is expected to launch Prepare and Restore by the end of 2011.

The new sports nutrition product line, which contains only natural colors, flavors, or sweeteners, is tested for banned substances by an independent third-party laboratory.

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